Net Promoted Score (NPS)

NPS is a metric that assesses customer satisfaction from asking customers how likely they are to recommend a product to others on a scale of 0-10. Promoters give a score of 9-10, Passives 7-8, and Detractors 0-6.

Recommended benchmark:

Good = 20-30

Great = 30-70

NPS = Percentage of Promoters – Percentage of Detractors

Further reading

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