Financial planning software for MarTech companies

From programmatic advertising to influencer management, marketing trends are always changing. FP&A tools help Martech Finance teams stay on top of the latest fads, maintain a steady view of company performance & pinpoint focus areas to drive customer conversion.

Read Abacum reviews on G2

Trusted by

app interface showing the sales & marketing space, this includes a p&l table and some text
app interface of the performance space with kpi summary dashboard

All your customer metrics, combined

MarTechs value customer metrics - lifetime value, avg. purchase value engagement rates. They drive the growth strategy so it's important to keep it up-to-date and accurate. With Abacum's financial planning tool, you not only automate the data gathering but also the integration with financials to create a holistic view of your company performance.

Predict & forecast customer sales
like a pro

Operational performance drives how you forecast your future performance. Our intuitive modeling features make it easy to perform scenario planning so you're always on top of any situation. Seasonality? Covered. Facebook policy changes? Backup plan prepared. With automated modeling & forecasting, the future won't scare you.

app interface showing the scenarios space, with a p&l table
image divided in two, the right side shows many windows opened from gmail. the left side shows the app interface with the comments sidebar opened

No more guessing customer growth assumptions

Getting input from business partners to base your forecasting assumptions on can be slow and tedious. With Abacum's collaborative FP&A platform, you pull in your stakeholders instead of chasing after them through endless emails. That's efficient business partnering.

💬 Take a product tour

Request a demo

Trusted by these martech companies

Why Abacum?

Discover Ironhack’s journey automating & collaborating with Abacum

Related posts

Find more resources on MarTech strategic finance

💬 Ready to learn more?

Discover how Abacum can make a difference for you.

✉️ Want to stay connected?

Stay up-to-date by joining our newsletter.