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Financial planning software for MarTech companies

From programmatic advertising to influencer management, marketing trends are always changing. FP&A tools help Martech Finance teams stay on top of the latest fads, maintain a steady view of company performance & pinpoint focus areas to drive customer conversion.

Sales and Marketing KPIs report in Abacum

Trusted by these martech companies

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All your customer metrics, combined

MarTechs value customer metrics – lifetime value, avg. purchase value engagement rates. They drive the growth strategy so it’s important to keep it up-to-date and accurate. With Abacum’s financial planning tool, you not only automate the data gathering but also the integration with financials to create a holistic view of your company performance.

Abacum's modelling interface showing multi-dimensionality of models

Predict & forecast customer sales like a pro

Operational performance drives how you forecast your future performance. Our intuitive modeling features make it easy to perform scenario planning so you’re always on top of any situation. Seasonality? Covered. Facebook policy changes? Backup plan prepared. With automated modeling & forecasting, the future won’t scare you.

scenario reporting in Abacum

No more guessing customer growth assumptions

Getting input from business partners to base your forecasting assumptions on can be slow and tedious. With Abacum’s collaborative FP&A platform, you pull in your stakeholders instead of chasing after them through endless emails. That’s efficient business partnering.

Abacum's scenario reporting

Multiply the impact of your finance team

+260h per year*

saved by automating your financial and operational processes

5 times faster

analysing risks and opportunities facing your business

Abacum FP&A Tip

4-6 weeks

to get your team up and running, saving you both time and money

*Based on customers’ usage of Abacum throughout 2022


How Ironhack automated multi-currency reports with FP&A tools

Ironhack’s FP&A team saved time in the data transformation process and was enabled to build more insightful reports faster with Abacum’s multicurrency support.


Eager to transform your strategic finance team?

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