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Fundraising in uncertain market conditions: A US & European perspective
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The CAC-LTV Ratio calculates the relation between the price paid to acquire a client and its lifetime value.The ideal CAC-LTV ratio is 3:1, meaning that you should make back three times what you spent on recruiting new clients. If your CAC-LTV is less than 3, you’ll need to make an effort to cut your marketing expenses.
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