Customer Story
🎯 Industry
Web3
đź“Ź Company Size
130+
🏷 Tech Stack
Snowflake, GSheets & Hubspot
Flipside Crypto provides growth services to blockchains and protocols through its Earn application and open data platform. Ryan Shon is Director of Strategic Finance at Flipside Crypto.
The challenge
As Flipside Crypto continued growing, they developed concerns about scalability within their existing spreadsheet operation.
At the time, Ryan was the sole finance professional capable of managing and funnelling all of the critical KPI inputs to the forecast model for the entire business.
The problem was clear, the risk of bottlenecks, reporting slow downs and manual errors was growing as the volume of data increased.
This meant that reporting data was not real time which is a must have in the crypto industry as the market is open 24/7, leaving no time for Ryan to focus on strategic initiatives and leadership planning to support the business in a tactile capacity.
Something had to change.
Since implementing Abacum, Ryan has been able to automate the majority of his monthly reporting and reinvest that time into higher value add areas.
Ryan now has a range of Abacum performance dashboards which provide trusted real time data, enabling him to offer advice on performance and recommend actions to take.
With data now automatic, the business can trust the validity and accuracy of the data and have confidence when basing decisions off of it.
The Solution
When Ryan decided to look at vendors, he drew up a criteria for evaluating them with his top three must-haves being “integrations, flexibility & collaboration.”
“My biggest priority was to find the next generation FP&A tool to cover all of my different needs, whether it was flexibility, team collaboration, or connectivity with Google Sheets.
And Abacum was really the only one that covered all three of those needs. And those were the highest priorities on our list.
For any finance team that is struggling to weigh out the balance between native connectivity with Excel or the really cool looking dashboard views that you see on some of the other third -gen tools, I would highly advise you to consider Abacum because it has the best of all those worlds that you’re looking for and it is the only one.
And believe me, I spent two months interviewing and talking to the sales teams of seven competitor tools and they all were lacking one of those points on the triangle.”
“Abacum was able to bring all the data together and automate the process so I could actually see what my rolling forecast was at any point in time, reducing my tedious manual reporting workload by around five days per month and reducing human error to zero.”
Ryan Shon, Director of Strategic Finance at Flipside Crypto
With the additional week saved each month from implementing Abacum, Ryan was able to focus on more strategic needle moving initiatives and as such, has helped add more value to both Flipside and his own professional development across a few areas.
In Ryan’s own words, he likes to try and “break in a tool to find out the limits” so did his best to break Abacum, without too much success (thankfully!).
In doing so, he built out a whole aspect of the Flipside balance sheet which snowballed into being the basis for their current board level reporting.
“Because I’m sitting closer to the data, I’m now part of our digital asset treasury committee who decide what our portfolio should look like over time and have a real impact on that group.
We’re now using Abacum for board of director reporting and all sorts of higher stakeholder level dashboards.
The benefit of this is before where I’d have to get into the weeds and manually produce something, with Abacum I can just send a link and have a conversation with the heads of these departments and focus 100% on the numbers, rather than spending 50% of the time preparing them.”
Abacum’s dashboarding capabilities drive higher level conversations and make the sharing of performance data a more collaborative experience.
As every senior figure has access to this information, we’re helping to transform board level reporting by mitigating the need for building presentation slides, for creating and maintaining spreadsheets, saving people across Flipside significant time reporting on performance.
At Abacum, our mission is to make finance the heroes in their organization and this means putting them in the heart of strategic decisions.
For Ryan, he found this to be the case by automating his reporting with real time data, he became the go to expert for analysis and was invited to join the operational leadership team.
“It’s elevated me so that I’m not spending half my day in a model and I can actually utilize the output of the numbers like a CFO would and offer up recommendations or insights based on those numbers in real time.
And without necessarily ever having maybe looked at that dashboard prior to the conversation. I rolled over a dashboard from last month, there’s new numbers in there but we’re going to talk to them in real time.
You’re not going to be in the know or a pure expert on every number, or every dashboard, or every table. But the ability to have hundreds of them available at your fingertips for any use case versus “I’ll get back to you in 24 hours” can be really impactful.”
With crypto being one of the most volatile assets and open 24 hours a day, the ability to have real time data at your fingertips was a major value add to Flipside.
“As an operator and director, I have to decide what data I want to use in real time and what I don’t. I never thought I’d be in a position to say our data is too fast for anyone to plan around but that is the reality now with Abacum”.
Where previously Ryan was copying and pasting data into a spreadsheet hundreds of times a week, he has now built a digital treasury dashboard in Abacum which pulls real time information on the value of their treasury at any point in time, available to all key decision makers in the business.
This has enabled the CEO to make better decisions, the CFO to make better decisions and even the data science team correlate their own analysis.
The power of Abacum is bringing everyone together, working off one set of accurate, real time data to accelerate performance and business growth.
Customer obsession
Every customer is on their own journey so we see scalability as an evolving set of needs that we must support both now and in the future as those needs change.
“Abacum worked with me on new product releases or features. I think of the ones that I asked for, which I asked for a lot, because that’s just how I am, I think you guys delivered the top 7 out of 10 that I’ve asked for so far.Â
Some of the capabilities of Abacum I’m not even able to fully utilize until we upgrade our existing data structures. Luckily, the Abacum implementation team helped me figure out a way to build the dashboard I needed in the meantime.”
We put the voice of the customer at the heart of our roadmap and ensure that we continue adding more and more value to every customer.