Customer Satisfaction Score (CSAT)

CSAT measures customer satisfaction level with a specific product or feature. Usually, customers will be asked to give a rating from 1 (very dissatisfied) to 5 (very satisfied).

Recommended benchmark: 60% – 80%

CSAT Score  = (Number of Satisfied Customers* / Total Number of Responses) x 100

* Satisfied customer = 4 and 5 ratings

Further reading

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